There is a growing buzz about TinselVision™ being a new online destination for popular Bollywood films.  Please tell us a little more about TinselVision™. 

TinselVision™ is not only a film destination, we are an online entertainment channel delivering the finest in Bollywood and South Asian movies, television serials, lifestyle programming and sporting events – Everywhere, All the Time™ - via the Internet to personal computers, laptops, televisions and mobile devices. 

Who is the target audience for the entertainment service you are preparing to launch? 

The TinselVision™ service has been designed exclusively for global South Asian communities, particularly immigrant and expatriate households in the US, UK and Canada.  Our services will offer pay-per-view, subscription and free premium content options to our members and subscribers in unique and compelling combinations.  We are truly unlike any other provider in this segment.  I anticipate these differences will become apparent very soon as viewers choose to adopt our services. 

Why TinselVision™? 

Some services just provide the latest hit movies and your favorite classics.  Others provide programming from one television network only.  Many provide old content of poor quality delivered along a hard-to-use, unfriendly user-interface, and are only accessible via the web.  As a 360 degree provider with proprietary content, user communities, and more, delivered to all of the screens of life, TinselVision™ will not be your typical online window.  We are high quality video married with a best-in-class user experience and a time-tested infrastructure.  At the time of launch, our networks will actually have been used by millions of people for nearly seven years.  TinselVision™ engineers have built the back-end and front-end solutions for the world’s most popular online and living room destinations.  Our invitation-only launch begins in a few short weeks.  Our full services launch will follow closely thereafter.  We welcome you and your supporters to visit www.tinselvision.com and sign-up for an invitation to our sneak preview.  Experience the difference. 

At Indian Visions, we are experiencing first-hand the ever-growing appetite for access to quality Bollywood content.  What is your opinion regarding the increasing popularity of Bollywood content?

It’s no secret the South Asian household has been a consistently overlooked segment of the emerging lifestyle-media markets in the US and overseas.  While several providers are beginning to expand their online offerings and making much ado about their efforts, no one service has become the go-to destination for Indian expatriates and immigrants living overseas.  No service owns the Indian or South Asian household.  Our research shows growing dissatisfaction with both new and traditional services.  Simply put, South Asians continue to lack easy, affordable and convenient access to the best content from their home countries.  

So, how does TinselVision™ plan to satisfy this growing demand?

These millions of viewers want, and demand, the kind of choice readily available in the mainstream media of the major entertainment markets in which they live.   Enters TinselVision™.  Sophisticated consumers have grown in influence and entertainment savvy and, demand increasingly more viewing choice, quality, affordability and control.  TinselVision™ provides superior alternatives to home video rentals, cable and satellite programming, and online offerings.  With our service, customers will watch what they want to watch, when they want to watch it, wherever they are.   More choice.  Better prices.  Same premium content.

How is TinselVision™ different? 

Rather than talking up our advantages, we plan to demonstrate this differentiation with actions and results.  Our objective is to be the standard against which other providers are defined.  No doubt, in a marketplace with so much interest, this is a quality challenge which will require persistence, commitment and refinement by the TinselVision™ team.  However, we have a plan and that plan is, how would you say it, flatly exciting.  In other words, you do not have to be a champion of our success or have vested interests in our business to be a believer in the what and how of TinselVision™.  We are not first and we are not alone.  There have been numerous failures in the online segment of the South Asian niche and, there has been no big winner.  The timing is obviously here.  We will demonstrate these differences at the time of our launch and, continuously thereafter. 

Earlier you mentioned relying on South Asian communities, how will you reach out to these communities?

TinselVision™ aims to provide a one-stop, entertainment destination for South Asian communities everywhere, all the time, on a truly global scale.  Soon, we will expand our offerings to include ChannelMine™, a social networking site serving South Asians around the world.  This site promises to connect and reconnect friends, family and colleagues both new and old.  We will be following ChannelMine™ with another branded service early next year, further expanding our offerings.  And, we will make more announcements soon as finalize new relationships that extend our scope and value.  Most importantly, we are reaching out to our online members and subscribers in their neighborhoods, offline.  Look for us this upcoming holiday weekend across the US.  These personal, grassroots efforts will expand to Canada and the UK in the coming months.  We will be working with organizations like Indian Visions and Filmfest DC, and be actively involved globally – at the local level. As good corporate citizens, we will be where South Asians live and shop, contributing positively to these communities.  You will not have to wait to come across us online.  We plan to talk to you, in person.  We look forward to meeting you.

We offer subscription packages and pay-per-view for South Asian movies, television serials, lifestyle programming and sporting events.  Our movies are as low as $1.39 per movie and $0.49 a TV series episode in our monthly subscription packages. Inside Tinsel, our exclusive bi-weekly entertainment and celebrity news segment,  will highlight the latest news, gossip, fashion, trends, and lifestyles in Bollywood and beyond free of charge.  And, we will have free premium content as we pioneer new models in content delivery.